I. Basic Provisions

1. The data controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is Deloraine z.s., ID (IČ): 07925468, with its registered office at Chládkova 2024/28a, Žabovřesky, 616 00 Brno, Czech Republic (hereinafter: "Controller").

2. The contact details of the Controller are:

   • Name: Deloraine z.s.

   • Address: Chládkova 2024/28a, Žabovřesky, 616 00 Brno

   • Identification Number (IČ): 07925468

   • File Reference: L 25795, maintained by the Regional Court in Brno

   • Email: deloraine@email.cz

   • Phone: +420 731 938 493

3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

4. The Controller has not appointed a Data Protection Officer (DPO).

II. Sources and Categories of Processed Personal Data

1. The Controller processes personal data that you have provided or personal data obtained by the Controller based on the fulfillment of your order.

2. The Controller processes your identification and contact details and data necessary for the performance of the contract.

III. Legal Grounds and Purpose of Processing

1. The legal grounds for processing personal data are:

   • Performance of a contract between you and the Controller pursuant to Art. 6(1)(b) GDPR;

   • Legitimate interest of the Controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Art. 6(1)(f) GDPR;

   • Your consent to processing for the purposes of direct marketing (in particular for sending commercial communications and newsletters) pursuant to Art. 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services, in the event that no goods or services have been ordered.

2. The purpose of processing personal data is:

   • Processing your order and exercising the rights and obligations arising from the contractual relationship between you and the Controller; when placing an order, personal data required for successful order fulfillment are requested (name, address, contact details); providing personal data is a necessary requirement for the conclusion and performance of the contract; without providing personal data, it is not possible to conclude or perform the contract by the Controller;

   • Sending commercial communications and conducting other marketing activities.

3. There is no automated individual decision-making by the Controller within the meaning of Art. 22 GDPR.

IV. Data Retention Period

1. The Controller stores personal data:

   • For the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the Controller and to assert claims from these contractual relationships (for a period of 15 years from the termination of the contractual relationship);

   • For the period until the consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 5 years, if the personal data is processed based on consent.

2. Upon expiration of the retention period, the Controller shall delete the personal data.

V. Recipients of Personal Data (Controller’s Subcontractors)

1. The recipients of personal data are persons:

   • Involved in the delivery of goods / services / execution of payments based on the contract;

   • Providing e-shop operation services (Shoptet) and other services related to the operation of the e-shop;

   • Providing marketing services.

2. The Controller does not intend to transfer personal data to a third country (outside the EU) or an international organization. Recipients of personal data in third countries are providers of mailing services / cloud services.

VI. Your Rights

1. Under the conditions set out in the GDPR, you have:

   • The right of access to your personal data pursuant to Art. 15 GDPR;

   • The right to rectification of personal data pursuant to Art. 16 GDPR, or restriction of processing pursuant to Art. 18 GDPR;

   • The right to erasure of personal data pursuant to Art. 17 GDPR;

   • The right to object to processing pursuant to Art. 21 GDPR;

   • The right to data portability pursuant to Art. 20 GDPR;

   • The right to withdraw consent to processing in writing or electronically to the Controller's address or email specified in Section III of these conditions.

2. Furthermore, you have the right to lodge a complaint with the Office for Personal Data Protection (Úřad pro ochranu osobních údajů) if you believe that your right to personal data protection has been violated.

VII. Data Security Conditions

1. The Controller declares that it has taken all appropriate technical and organizational measures to secure personal data.

2. The Controller has taken technical measures to secure data storage and storage of personal data in paper form, in particular passwords and data encryption.

3. The Controller declares that only persons authorized by the Controller have access to personal data.

VIII. Final Provisions

1. By submitting an order from the online order form, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety.

2. You agree to these terms by checking the consent box via the online form. By checking the consent box, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety.

3. The Controller is entitled to change these conditions. The Controller will publish the new version of the Privacy Policy on its website and, at the same time, will send the new version of these conditions to the e-mail address you provided to the Controller.

These conditions take effect on May 12, 2021.